Easy to read web pages
… are web pages that give enough information by just glancing or scanning the page. Research namely suggests that “on the average web page, users have time to read at most 28% of the words during an average visit; 20% is more likely” Nielsen Norman Group
Write As You Speak
Record the message you want to tell, then write it down, and publish it on your website. Your “spoken” message contains short sentences and simple words making the content easier to scan.
Organize Your Content
Another way to make your website content scan-friendly is by breaking up your content into short paragraphs, and highlight important info using headers and bullet points.
Keep Lines Short
Keep lines between 50 – 60 characters. Use images and/or columns to break up the lines. Short lines are easier for the eyes because it is easier to navigate to the next line.
Use The Correct Fonts
The main content on a webpage is best readable with a clean sans-serif font. For small bits of text – headlines or call-to actions – you can use more creative, playful fonts.
Use Supporting Images
“A picture paints a thousand words”. Great images bring your message across in a blink of an eye. Make sure you have a a nice balance between images and content on a page.
Check Your Content
Let The Web Tulip help to write or rewrite your content!