A few weeks ago, at a networking meeting, I heard this promise for the first time, “I can guarantee that your business will be ranked #1 with Google”.
It shocked me to hear a marketing professional actually make such a claim! I’ve read these kind of statements on the Internet before, but I’ve never actually witnessed someone saying it out loud. All I know is that a legitimate SEO consultant would never, ever make such a statement!
Most marketers and even business owners know that you will rank #1 on Google if someone searches your personal name or your company name. But is this a result you really want or need? Probably not! When people use your personal name or company name, they already know about you and your business. Maybe you gave them a business card, or you had an advertisement published in a magazine. You will not reach potential customers this way, because most people search Google by typing in products and services that they need, not by searching specific names. You want to stick out with your services and products!
Why is a high website ranking position on Google so important for businesses anyway?
Research shows that when you do a Google search, the top ten rankings get 90% of the traffic; traffic that goes directly to each company’s website. If you want potential customers to know all about your services and products you want your website to be ranked on the first page in a Google search. You also want your products and/or services preferably placed number #1! Knowing the value of such a ranking it is easy to see why businesses want to believe in fairy-tale promises.
I simply don’t make promises I can’t keep! You will never hear me making these kind of bold statements.
But, here is what I will boldly claim. I promise to get to know you, your business, your products and your services and me and my team will assist you in the following ways: