Why should you embrace a newsletter in your business?
You may think that newsletters are a time-consuming, labor-intensive project and that there are more effective ways to connect with your customers. You may believe that a post on Facebook or a tweet on Twitter can send message to your targeted clients just as well. But a newsletter or e-newsletter, used in permission based email marketing, has nearly three times as many user accounts as Facebook and Twitter combined.
A newsletter is one proven way to create an on-going relationship with your customer. In email marketing visitors who have been to your website or social media pages can sign up to receive an e-newsletter. By doing so the visitor becomes a subscriber; this, he or she has given you permission to send them emails regularly. The big advantage with email marketing is that it pushes a message to your subscribers while a website must wait for visitors or customers to visit. Studies have shown that a message needs to be repeated seven times before it registers in most people’s brain; therefore frequent, informative newsletters can deliver messages about your products or services and help you to more effectively get your message across. The Web Tulip supports you in creating and implementing personal, digital newsletters so you can begin to create a strong relationship with your clients and potential clients using targeted e-mail marketing.
Here are the components of a newsletter we provide to all of our clients:
Creating An Unique Design
Each project starts with designing a unique, customized layout for your newsletter while integrating the house-style of your company. This design may be a derivative of your existing website, but can also be completely different. However, the design will always help to further establish and promote your company.
Integrating Your Newsletter
Your newsletter will be integrated with your current website and social media. A registration form – customized or standard – will be uploaded to your website or social media allowing digital visitors interested in your company, services or products to sign up.
Creating Your Content
After a thorough coaching session you will understand the components of a strategic newsletter. You will know what kind of information a newsletter should contain to make it appealing to your subscribers. You will see that not only is the message important, but the visual appeal as well.
Proofing Your Newsletter
You will be able to proof your newsletter before you send it to all your subscribers. First you conduct a small test e-mail to see how the newsletter is displayed to various “e- mail clients”. Second you test to see if the newsletter lands in your receiver’s junk mail or spam folder. You can also send the newsletter to yourself or a “proofreader” to check spelling mistakes. After these small tests you will identify places to make some changes, or confirm that you are ready to send it out.
Sending Your Newsletter
Finally you are ready to send the newsletter you are now proud to share! You can send it right away, or schedule a more convenient or appropriate time. You don’t have to sit in your office or behind your desk; availability to the Internet is enough to send the newsletter wherever you are at that moment.
Planning Your Newsletter
To make email marketing work for you, you’ll need to send out your newsletter on a consistent basis. Plan your email marketing for the upcoming year and keep your clients up to date with your business activities or promotions; it is a viable way to create a relationship with new and existing customers.